The Unspoken Cost of Investing

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Every transaction has a cost.

It doesn’t matter if you’re buying or selling stocks, gold, or a business – if you’re making a transaction, chances are a few third parties have their mitts on some part of the deal.

Some of those costs are easy to predict and track, like broker commissions, attorneys fees, capital gains tax.

But Opportunity Cost is sneaky and unpredictable.

Opportunity Cost is what you could be missing out on when you make an investment. The future potential investments that might come along while your money is tied up.

After I had my first real exit event, I had “enough to do something, but not enough to do nothing” (to quote Mark Cuban). I had a plan to invest a portion, executed half of the plan, and then realized I had severely underestimated the time and attention those investments required. While my active investing was on pause, an opportunity to invest in a local restaurant concept fell into my lap.

I got excited about the concept – it was just what our town lacked, and on paper it looked like a home run. But the rollout didn’t go as planned, and instead of the sweet passive income I had hoped for, I just had half of my bankroll tied up for over 3 years until it went slowly and painfully to zero.

During that time I had many other deals and opportunities come and go that I had to decline. I just didn’t have the cash to do it.

I learned the hard way that every ‘yes’ is really a bunch of ‘no’s’ in disguise.

This is why Apple, Coca-Cola, Meta, Alphabet/Google, and Berkshire Hathaway are notoriously flush with cash at any given point in time.

If there’s a deal that fits the bill, they’re ready to move on it.

When an opportunity comes along, if you have your cash sunk into something else then you miss out (unless you can Kiyosaki your way into it with O.P.M. – Other People’s Money).

Before make any investment, ask yourself first: “What is the opportunity cost?”

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