This is NOT Risky
When looking at investments, there is risk, and there is this (and they're totally different)
Simon Trask
June 24, 2026
Gif by schittscreek on Giphy
I like to read westerns and spy novels.
There’s just something about a story of a man who can get stuff done, and doesn’t complain about it.
Right now I’m in the middle of a Robert Ludlum CIA adventure titled “The Ambler Warning”. Ludlum is best known for creating Jason Bourne (and Matt Damon thanks him kindly), but I’ve been a fan ever since The Apocalypse Watch gripped me way back in the 1900’s.
In The Ambler Warning, one brief conversation between a CIA analyst and his boss jumped off the page.
Boss: “Like you’re always saying, there’s a difference between risk and uncertainty, right?”
Analyst: “Well, sure. Risk is quantifiable. Uncertainty isn’t. It’s one thing to know there’s a fifty-fifty chance of something going wrong. It’s another not to know what the chances are at all.”
I agree with this 100%, but it’s not always easy to discern the difference in the moment.
Like when an IPO falls flat, or crypto is down, or oil shipping routes close.
But this is a helpful framework to keep in mind… is this a risk, or is it totally uncertain?
Be vigilant, and stay risky... at least a little bit.
 | Onward and upward, |
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