ROI? More like ROE.

Under The Radar

Return On Investment gets the headlines, but Return On Effort pays the bills. An underrated quality (especially these days), Effort is one of those tools that’s always in your toolbox, simply one decision away.

“Passive” is what gets the attention… sipping a Mai Tai on the beach with nothing to do but watch the clouds float on by, while your portfolio grows like a baby giraffe.

But the real adventure lies in moving in shaking, if you ask me (I know, you didn’t). Especially when you don’t have a bankroll, and have nothing to invest. Effort has to come before Passive is an option.

Effort is a choice - and typically a good one, at that. It’s the great equalizer. You can take two people with the same knowledge and opportunity, and one can absolutely smoke the other simply by out-efforting them.

So what is your Return On Effort?

Well, it depends on what you’re spending the effort it on. Make sure it’s worthwhile… and if it is, then all you need to do is effort your way to success to get that sweet R.O.E.

If you’re looking for bandwidth to deploy some extra effort, just turn on the Screen Time feature on your phone… you’ll soon have a detailed report of exactly how much time you spend (*ahem*, waste) every day.

Spend effort wisely, and capture a solid return.

Your Body, Your Story: Beauty, Health, and Culture, Unfiltered

What shapes the way we see our bodies? Allure Perspectives, hosted by Allure editor-in-chief Jessica Cruel, explores breasts through beauty, health, identity, and culture. Expect expert insights, candid personal stories, and honest conversations about the things we rarely talk about openly.

Available wherever you get podcasts.